Rabat - The minister of tourism is set to visit Dubai for a conference later this month to promote Morocco as a tourist destination for travelers originating in the Gulf region.
"The consolidation of market share in the Gulf countries and the Middle East is one of the priorities of the Ministry of Tourism, which wants to strengthen, through its participation in the Dubai tourism fair, the visibility of Moroccan destinations,” a statement released by minister Lahcen Haddad on Friday said. "Gulf countries are among the high-value markets."
The trip will last from the 25th to the 28th of April in order to allow Haddad to attend the 23rd edition of the biggest regional tourism fair called Arabian Travel Market. Organizers expect nearly 21,000 visitors from 157 countries to visit and enjoy the over 2,700 industry-related exhibits the event will host.
The release quoted a statistic from the World Tourism Organization (WTO) which suggested that nearly 51 million Gulf citizens travel every year, with the number growing at an average rate of 4.7 percent every year between 2005 and 2014.
Morocco welcomed 198,229 of the millions of Gulf travelers in 2014 and aims to increase that number by 10 percent to 224,200 visitors from the region by the end of this year, Haddad said.
"The challenge is to develop the market of Dubai which holds great potential for Morocco,” the minister said. “[We need to] highlight Morocco as a safe destination that offers globally recognized hotel brands, quality service, high-value niches such as golf, MICE, shopping, culture, among others amenities."
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