Taroudante- Moroccan mint, known for its distinguished sweet flavor and exciting fragrance, is being consumed increasingly in the Dutch market.
Yesid Bouziki, a Dutch-Moroccan, started importing mint from Morocco to the Netherlands and his business began to experience great success, and “he managed to build a steady clientele.”
"In Moroccan shops you can always buy fresh mint and other herbs, but for the Dutch market it was a fairly new concept,” Bouziki told Freshplaza.
To keep mint fresh along the way of transport was a challenge to the Moroccan importer. However, he managed to find ways to preserve mint for a quite long time in order to reach the Dutch consumer fresh.
“Mint is sometimes kept in water, but that doesn’t really work. What you need to do, is to store it at a temperature of 4-5 degrees, in a closed bag or container,” Bouziki said.
"The washing, packing and delivery of the mint, I do myself.” he added.
The popularity of Moroccan mint in Netherlands is due to its unique perfume and remarkable flavor.
Bouziki who commercializes the Moroccan mint under his company Spicata, the Latin name for mint, said, "Moroccan mint is more expensive than mint from Israel, but the taste and quality is also better.”
“A pounds worth from us will cost € 7.24, and this allows you to make up to 30 glasses of mint tea," he said.
Mint is an important ingredient in the Moroccan tea, locally called Attay. Mint tea has become the number one hot beverage consumed in the country, and perceived as the Moroccan national drink.
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